Brandon Frere on the Importance of a Global Perspective

Brandon Frere on the Importance of a Global Perspective

Being a successful small-town entrepreneur is a noble endeavor. But as businessowners expand their reach, their scope of understanding has to stretch, too. Having a healthy combination of local, national, and global perspectives is key for healthy growth on a massive scale. Brandon Frere, of Frere Enterprises and founder of several ventures, aims to absorb a global perspective at every chance he gets.

An avid traveler who has also lived and worked around the world, Frere doesn’t like to keep his perspective narrow when it comes to a better way of doing things.

Frere elaborated on this idea: “Ever since I was a young man, I wanted to see more, do more, and experience something other than what was familiar. That fueled my travel and my career. But I also never would let go of my roots and the people and places who influenced me back home. I love those people and I am grateful every day to be a part of their lives”

Frere, for instance, is a proud Californian who enjoys living in the beautiful state where his family raised him.But his stints abroad and his love of travel are a constant infusion of new cultures, new ways of living, and new ways of doing business.

“I try to be a student wherever I go,” Frere continued. “I try to understand, absorb, and ultimately incorporate the most powerful aspects of another way of life into mine. Sometimes this is personal—just me finding a new way to live my own best life. Sometimes it’s professional—a new process, a new way of approaching challenges, a new colleague.”

Frere also emphasized: “When you travel and seek to learn from your travel, you also always want to approach with respect. For their way of doing things, for their space, and their philosophy. Then you start to have a meeting of the minds. You can start discussions that can become powerful tools for your own growth.Its in those conversation that the world opens.”


Brandon Frere is an investor, entrepreneur, businessman, and technology enthusiast who lives in Sonoma County, California. He has designed and created multiple companies to meet the ever-demanding needs of businesses and for their clients alike. His company website,, is used as a means to communicate many of the lessons, fundamentals, technology strategy’s, and information he has learned throughout his extensive business and personal endeavors.

As personally experienced during his own trials and tribulations throughout his business career, Mr. Frere found out how difficult it can be to build and scale an organization that is stuck using draconian systems, processes, and procedures.Its through these lessons that Frere Enterprises was born.

Through his deep knowledge of operations, finance, sales and marketing – BrandonFrere has gained an insider’s look into why digital transformation for every business is key to their long term success. With his knowledge of key business development strategy, digital transformation, and artificial intelligence implementation he has learned how to help company’s differentiate themselves from their competitors. Through his personal website he shares many of the experiences that have taken him to where he is today, his know-how, and why his goal now is to guide organizations successfully through the transition into the digital age.

You can learn more about Brandon Frere at

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